Marketing Planning Manager - Retail Media & Ultra Convenience
Core
Own the integration and visibility of Retail Media (MixIn) and Ultra Convenience into the Customer Trade Plan to drive go-to-market strategy across all channels.
Role type
Marketing Planning Manager (Retail Media & Ultra Convenience)
Builds
Omnichannel campaigns, BWS store activations, and product launches for Trade Partners.
Domain
Retail (Liquor, Beer, Wine, Spirits) + Digital Media
Deliverable
product features
Required skills
Brand strategy, campaign management, media planning, customer data interpretation, process optimization, cross-functional business planning
Preferred skills
Liquor industry experience
Technologies
MixIn, Uber, DoorDash
Responsibilities
Drive growth ambitions for Retail Media by optimizing inventory and packaging options; Partner with Trade Partners to ideate and project manage store activations and omnichannel campaigns; Integrate Ultra Convenience opportunities (Uber, DoorDash) into the Customer Trade Plan; Proactively improve tools, planning cycles, and frameworks; Partner with Trade Planning Manager to support operating rhythms.
Seniority
Mid-Senior, hands-on IC