Analista de CRM Sênior
Core
Developing and leading CRM acquisition/retention strategy for investment products to drive continuous customer engagement.
Role type
Senior CRM Analyst (Growth)
Builds
Investment product engagement campaigns and customer retention strategies
Domain
Fintech / Customer Growth
Required skills
CRM strategy, Salesforce Marketing Cloud (Automation Studio, Content Builder, Journey Builder), A/B testing, SQL, data segmentation, project management, business analytics
Preferred skills
Generative/predictive AI, Mixpanel, GitHub, Insurance industry experience