Demand Generation Manager, EMEA (Sales Partnerships)
Core
Lead marketing across EMEA as the primary partner to the regional Sales organisation, driving strategic demand-generation initiatives and overseeing the regional marketing programme.
Role type
Demand Generation Manager (B2B Marketing)
Builds
Regional marketing programmes, demand generation strategies, and integrated campaigns for WGSN's EMEA sales team.
Domain
B2B Marketing, Sales Enablement, Trend Forecasting
Deliverable
product features
Required skills
B2B marketing strategy, sales partnership management, demand generation, campaign planning, ABM, data-driven decision-making, project management, CRM management
Preferred skills
Experience in high-growth start-ups or venture-backed SaaS, familiarity with Marketo, experience in matrix organisations
Technologies
Salesforce, Marketo
Responsibilities
Act as the primary Marketing Business Partner for the EMEA Sales organisation; translate commercial priorities into regional marketing strategies; own the EMEA marketing calendar and plan integrated programmes; contribute to the evolution of global demand generation capability; define and monitor marketing KPIs to evaluate business performance.
Seniority
Mid-level, hands-on IC
