Director, Lifecycle & Organic Growth
Core
Lead strategy and execution for customer lifecycle marketing and organic acquisition to drive measurable business outcomes across the customer journey.
Role type
Director, Lifecycle & Organic Growth
Builds
Scalable owned-channel growth engine connecting lifecycle communications with paid media, affiliate partnerships, and product experiences.
Domain
Fintech
Deliverable
production ML models
Required skills
Customer lifecycle marketing, Organic acquisition strategy, SEO (including technical SEO), Generative Engine Optimization (GEO), App Store Optimization (ASO), Content marketing, Data-driven experimentation, Team leadership (7+ people), Cross-functional collaboration, Regulatory compliance
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define and own overall strategy, roadmap, and performance targets for Lifecycle and Organic Growth; Lead customer lifecycle marketing initiatives across the entire customer journey; Drive organic acquisition strategies across SEO, GEO, ASO, and content marketing; Establish robust measurement frameworks for organic growth; Oversee global control groups and incrementality measurement programs.