Growth Marketing - Consumer App Channels
Core
Own strategy and execution of growth campaigns to acquire millions of new users for ElevenReader via partnerships, integrated marketing, and innovative activations.
Role type
Senior Growth Marketing Manager (Consumer App Channels)
Builds
Scalable partnership playbooks, integrated marketing campaigns, and new distribution channels for a consumer AI app.
Domain
Consumer AI / Mobile Apps / Growth Marketing
Deliverable
product features
Required skills
Growth marketing strategy, partnership development, integrated campaign management, performance analytics, copywriting, creative judgment, project management
Preferred skills
Lifecycle and loyalty marketing, performance marketing/affiliates, emerging distribution channels
Technologies
Attribution models, incrementality frameworks, CAC/LTV/ROAS analytics
Responsibilities
Build and scale strategic consumer partnerships; Develop integrated campaigns across paid media, email, social, OOH, and PR; Launch new distribution channels in retail, education, travel, and commerce; Create bundled value propositions; Manage co-marketing campaigns from creative to analysis; Write high-converting campaign messaging and landing pages; Measure and optimize campaign performance across full-funnel metrics.
