Marketing Technology and Platform AI Specialist (Associate)
Core
Consulting role helping marketing-led clients leverage platform-native AI to improve campaign execution, measurement, targeting, and analysis across advertising and search ecosystems.
Role type
Associate marketing technology and platform AI specialist (consulting) (via careerplan.io/jobs/5adc9cb2-6e69-4643-9d5e-1a2a98a5bc0e-marketing-technology-and-platform-ai-specialist-associate-at-jobgether)
Builds
Client workshops, opportunity assessments, pilot initiatives, and strategic AI recommendations
Domain
Digital marketing, advertising platforms, AI-driven search, and data privacy
Deliverable
client delivery
Required skills
Paid media and performance marketing expertise, hands-on experience with major advertising platforms (Google Ads, Meta, TikTok, GA4), evaluation of platform-native AI capabilities, SEO and AEO knowledge, marketing data privacy and POPIA compliance, analytical problem-solving, client consulting and presentation
Preferred skills
Google Ads and Google Analytics certifications
Technologies
Google Ads, Google Analytics (GA4), Meta Advantage+, Google Performance Max, TikTok Ads, Search Console
Responsibilities
Assess clients' current use of major marketing platforms and their AI capabilities; Map and evaluate native AI functionality across campaign creation, targeting, bidding, and optimization; Identify areas of duplicated capabilities and opportunities to leverage existing native features; Determine where client-owned intelligence adds value; Evaluate SEO and AEO practices in the context of AI-powered search; Advise on marketing data access, consent, and POPIA requirements; Support evaluation and prioritization of marketing AI opportunities through use-case scoring; Contribute to client workshops and consulting engagements; Provide recommendations distinguishing between native platform capabilities and additional technology needs; Disclose potential conflicts of interest
Seniority
Associate, hands-on IC
