Senior Manager, Performance Marketing, SEM
Core
Lead global paid search strategy, investment, and execution to drive customer acquisition, lead generation, and revenue for a fintech platform.
Role type
Senior Manager, Performance Marketing (SEM)
Builds
Global paid search campaigns on Google and Microsoft Ads
Domain
Fintech / Global Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEM strategy, Google Ads, Microsoft Ads, budget management, ROI analysis, bid modeling, testing frameworks, stakeholder management
Preferred skills
Multi-touch attribution, MMM, AI-driven ad copy, SEO/SEM alignment
Technologies
Google Ads, Microsoft Ads, Marketo, Looker, SQL, Salesforce
Responsibilities
Own global SEM strategy and growth roadmap; manage multi-million dollar budget; optimize campaign structure and bidding; implement testing frameworks for CTR/CVR; partner with analytics for ROI visibility; develop playbooks for regional teams; align messaging with product value propositions.
Seniority
Senior Manager, hands-on IC with leadership