Growth & Retention Lead
Core
Designing and executing customer growth and retention strategies to deepen relationships, grow balances, and increase product penetration across a national portfolio.
Role type
Senior customer growth and retention lead (financial services)
Builds
Customer growth initiatives, cross-sell programs, lifecycle marketing, and retention campaigns
Domain
Financial services / Customer lifecycle management
Deliverable
product features
Required skills
Customer growth strategy, retention program design, cross-sell lifecycle management, data-driven decision making, stakeholder management, commercial acumen
Preferred skills
Experience with test-and-learn frameworks, digital channel optimization, behavioral data analysis
Technologies
Customer data platforms, analytics tools, digital marketing channels
Responsibilities
Develop strategies to grow customer value and share of wallet; Execute cross-sell and next-best-product initiatives; Lead retention and churn prevention programs; Build personalized customer journeys; Establish test-and-learn frameworks; Partner with cross-functional teams to deliver commercial outcomes
Seniority
Mid-to-Senior, hands-on IC