Traffic (User Acquisition) Team Lead
Core
Lead multi-channel user acquisition strategies across paid search (PPC) and affiliate marketing, optimizing budgets and profitability while mentoring a team.
Role type
Senior IC traffic (user acquisition) team lead
Builds
Scalable user acquisition across PPC and affiliate channels
Domain
Performance marketing / User acquisition
Required skills
PPC campaign management, affiliate partnership negotiation, budget allocation, unit economics analysis, fraud detection, tracking infrastructure management, team leadership, data analysis, SQL, experimentation design
Preferred skills
AI-powered prospecting tools, custom dashboard building, multi-touch attribution modeling, EdTech or Gen Z market experience
Technologies
GA4, Mixpanel, TUNE, Affise, Everflow, SQL, Clay, automated web scrapers, LLMs
Responsibilities
Lead and coach PPC and Affiliate Managers; develop and execute acquisition strategies across PPC and affiliate channels; optimize paid search campaigns including bidding and creative testing; negotiate affiliate partnerships and evaluate partner economics; monitor full-funnel metrics (CAC, CPA, ROAS, LTV); maintain tracking and attribution integrity; identify and mitigate traffic fraud; analyze campaign data to drive growth recommendations; implement process automation and testing frameworks.
Seniority
Senior, hands-on IC
