Senior Performance Marketing Specialist (female/male)
Core
Managing business goals for performance marketing channels, specifically Google Ads and Meta Ads, by coordinating with agencies, analyzing KPIs, and optimizing campaign efficiency.
Role type
Senior Performance Marketing Specialist
Builds
Paid media campaigns for a travel company
Domain
Travel / Digital Marketing
Required skills
Google Ads, Meta Ads, budget allocation, A/B testing, data analysis, ROI/CPA/ROAS interpretation, agency management, Looker Studio, SQL, Google Analytics 4, Google Tag Manager
Preferred skills
None stated
Technologies
Google Ads, Meta Ads, Looker Studio, Excel, Google Sheets, SQL, Google Analytics 4, Google Tag Manager
Responsibilities
Execute business goals for performance marketing channels; Coordinate with paid media agencies and monitor KPIs; Analyze campaign efficiency using CPA, CR, and ROI; Prepare budget allocation recommendations; Identify growth opportunities and run tests; Collaborate with product, CRM, and creative teams; Ensure tracking accuracy and data quality; Monitor market trends and competitor actions.
Seniority
Senior, hands-on IC