Specjalista / Specjalistka ds. e-commerce i marketingu internetowego
Core
Managing online sales growth and performance marketing campaigns for a uniform and equipment retailer.
Role type
e-commerce performance marketing specialist
Builds
online store sales, seasonal campaigns, and ad campaigns across Google, Meta, and TikTok
Domain
retail / uniform and equipment / e-commerce
Required skills
Google Ads (Search, Performance Max, Shopping), Meta Ads, TikTok Ads, Google Merchant Center, SEO, GA4, GTM, WooCommerce, Allegro platform management, AI tools (Claude, ChatGPT), data analysis (ROAS, margin, CPA)
Preferred skills
TikTok Ads, WooCommerce, GTM, SEO tools (Senuto, Screaming Frog, Ahrefs), Google certifications, uniform industry experience
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Merchant Center, GA4, GTM, WordPress, WooCommerce, Allegro, Claude, ChatGPT, Senuto, Screaming Frog, Ahrefs
Responsibilities
Run Google Ads, Meta Ads, and TikTok Ads campaigns; manage ad budgets; optimize product feeds and Google Merchant Center; improve SEO and visibility in search engines and AI responses; analyze performance and report on conversions; plan seasonal campaigns
Seniority
Mid-level, hands-on IC