Senior User Acquisition Manager, Meta & Google Ads (US Degree Programs)
Core
Launch and scale paid acquisition for new online master's degree programs via Meta and Google Ads, driving enrollment from ad impression to sales conversation.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
Acquisition funnels for high-ticket B2C education products
Domain
EdTech / Online Education
Required skills
Meta Ads, Google Ads (YouTube), full-funnel analytics, CRM data analysis, creative brief writing, GA4, Google Tag Manager, conversion tracking, hypothesis testing, budget management
Preferred skills
High-ticket B2C product experience ($10k+), acquisition-first company background, AI tools workflow
Technologies
Meta Ads, Google Ads, GA4, Google Tag Manager, CRM, BI tools
Responsibilities
Launch paid acquisition from scratch, own strategy and budget execution, optimize for CAC and qualified leads, test audiences/messaging/creatives, collaborate on ad production, set up tracking pixels and events, work with Sales to improve lead quality
Seniority
Senior, hands-on IC