Paid Media Senior Manager
Core
Lead paid media strategy, performance, and team across multiple markets for a consumer product company.
Role type
Senior Manager, Paid Media
Builds
Customer acquisition campaigns across search, social, and performance channels
Domain
Consumer product / E-commerce
Required skills
Paid media strategy, Meta advertising, Google Ads, budget management, campaign optimization, A/B testing, attribution modeling, team leadership, cross-functional collaboration
Preferred skills
Multi-market experience, affiliate marketing, SEO, direct partnerships
Responsibilities
Lead paid media strategy across major search, social and performance channels; Own media budgets, forecasts and channel allocation; Decide where investment should be increased, reduced or stopped; Oversee campaign execution, optimization and performance; Develop structured tests across audiences, creative, bidding, landing pages and channel mix; Assess new acquisition channels, affiliates and media partnerships; Improve measurement, attribution and reporting with analytics teams; Lead, coach and develop paid media professionals; Work with creative, brand, commercial and technology teams to improve campaign results.