DGM – Marketing (ATL & BTL)
Core
Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion.
Role type
Senior Director of Marketing (ATL & BTL)
Builds
Retail pharmacy brand visibility, in-store promotions, and customer acquisition campaigns
Domain
Healthcare retail / Pharmaceutical marketing
Deliverable
product features
Required skills
Brand management, retail marketing, trade promotions, team leadership, budget management, performance analytics
Preferred skills
ATL campaign planning, BTL activation execution, franchisee support, regulatory compliance
Technologies
Print, outdoor, radio, digital media
Responsibilities
Plan and execute ATL campaigns across print, outdoor, radio and digital media; Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and new store launches; Develop retail branding, merchandising, promotional schemes and customer loyalty initiatives; Support franchisees and store teams with local marketing and customer acquisition; Manage marketing budgets, agencies, campaign execution and ROI; Track footfall, sales growth, customer acquisition and campaign effectiveness; Ensure compliance with applicable pharmaceutical marketing regulations.
