Franchise Head
Core
Lead the development and implementation of franchise marketing strategy to drive sustainable business growth and ensure commercial objectives are met in the Andean cluster.
Role type
Senior franchise head (pharmaceutical marketing)
Builds
Pharmaceutical products and brand strategies for the Andean cluster
Domain
Healthcare / Pharmaceuticals
Required skills
Strategic planning, P&L management, team leadership, market analysis, scientific evidence interpretation, stakeholder management, talent management, demand planning, cross-functional collaboration
Preferred skills
Advanced English, digital competencies (Teams, Copilot, Power BI), growth mindset
Technologies
Teams, Copilot, AZChatGPT, PowerPoint, Power BI
Responsibilities
Lead franchise strategy and portfolio management; articulate brand strategy aligned with global guidelines; manage P&L and marketing mix; coordinate field execution and territory plans; develop and manage promotional and marketing teams; monitor performance indicators; foster cross-functional collaboration with Medical, Access, Finance, Legal, Compliance, Procurement, and IT; build relationships with Key Opinion Leaders (KOLs) and scientific societies; ensure corporate policy compliance.
Seniority
Senior, hands-on IC
