Assistant Manager, Marketing Promotion
Core
Plan and execute consumer promotions and marketing campaigns to drive sales acquisitions and business growth for insurance products.
Role type
Assistant Manager, Marketing Promotion
Builds
Promotional campaigns, marketing collaterals, and sales support materials for insurance products.
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Promotion strategy development, project management, sales data analysis, creative campaign execution, budget tracking, competitor monitoring, stakeholder management, compliance coordination.
Preferred skills
Product marketing experience, digital platform understanding, copywriting, critical thinking.
Technologies
Microsoft Office (PowerPoint, Excel)
Responsibilities
Plan and support the launch of consumer promotions to drive business goals; Develop promotion strategy and calendar to optimise efficiency in driving sales; Work with external creative and/or internal designer to conceptualise and develop breakthrough creative; Monitor the campaign performance using various metrics and prepare post campaign analysis; Handle administrative matters relating to campaigns such as gifts and vouchers management, appeals management, procurement and budget tracking.
Seniority
Mid-Senior, hands-on IC