Senior Media Planner
Core
Translating regional media strategy into tactical media plans for paid social channels (Meta, TikTok, Snap) and ensuring platform-native execution for Adobe's global advertising.
Role type
Senior individual contributor media planner
Builds
Tactical media plans, campaign optimizations, and quality-checked plan submissions for the buy desk
Domain
Digital advertising, paid social media, AI-driven media buying
Required skills
Digital advertising/media planning experience, hands-on Meta/TikTok/Snap ad manager proficiency, multi-market activation management, performance-focused campaign delivery, dashboard analysis, strategic brief translation, QA/QC ownership
Preferred skills
AI-driven media buying (LLM tools), Adobe marketing tech (GenPem, AEP, RTCDP), offshore team collaboration, B2B/consumer advertising background, agency experience
Technologies
Meta Ads Manager, TikTok Ads Manager, Snap Ads Manager, GenPem, AEP, RTCDP
Responsibilities
Build tactical media plans including audience targeting, budget splits, flighting, and placement; maintain alignment with regional strategy teams; flag and resolve blockers with the India-based buy desk; review campaign reporting and translate results into optimizations; partner with platform partners on testing and beta opportunities; audit tagging, naming, and QC practices against Ops standards
Seniority
Senior, hands-on IC