Associate Search Director (Media)
Core
Lead Paid Search strategy, planning, activation, and governance across six APAC markets (Australia, India, Japan, Korea, Malaysia, Thailand) for a major client, ensuring consistent standards while adapting to local market conditions.
Role type
Senior IC Paid Search Associate Director
Builds
Paid Search campaigns and regional frameworks for a global media client
Domain
Digital Advertising / Paid Search / APAC Markets
Required skills
Paid Search strategy, Google Ads, SA360, keyword strategy, bidding, audience targeting, budget optimisation, conversion tracking, attribution, GA4, multi-market management, regional coordination
Preferred skills
Experience at Associate Director level, hands-on strategic understanding of Search platforms, analytical mindset, ability to interpret large data sets
Technologies
Google Ads, SA360, GA4
Responsibilities
Translate business objectives into Search strategy and campaign structures; oversee campaign performance, optimisation, and reporting across six markets; establish and maintain consistent regional Search principles and frameworks; coordinate between regional hub and local/offshore teams; manage budget allocation and investment; drive measurement, attribution, and experimentation; coach teams on Search best practices.
Seniority
Senior, hands-on IC
