Performance Lead
Core
Lead performance strategy and execution for paid media channels (Search, Shopping, Programmatic, Marketplace Ads) to drive seller outcomes and ROI.
Role type
Senior Performance Lead (Paid Media & Marketplace)
Builds
End-to-end marketplace advertising programmes and processes
Domain
E-commerce / Digital Advertising
Required skills
Paid media strategy, marketplace advertising management, team leadership (5-10 people), analytical storytelling, project management, stakeholder communication
Preferred skills
Large ad spend management (₹1 Cr+/month), process building from scratch, seller business acumen
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4, Helium 10, Amazon Pi, Flipkart Campaign Manager
Responsibilities
Guide strategy and review execution across all paid media channels, manage campaigns on marketplace platforms, manage a team of Pod Leads and Analysts, build performance narratives from data, present in Business Reviews and leadership updates, track workstreams and drive risk resolution
Seniority
Senior, hands-on IC with team management