APAC Marketing Manager, YouTube Subscriptions - Singapore
Core
Drive subscriber growth and brand love for YouTube Premium and YouTube Music across the APAC region by leading regional campaign platforms and go-to-market strategies.
Role type
Senior APAC Marketing Manager (Consumer Products)
Builds
Regional campaign platforms and go-to-market strategies for YouTube Subscriptions
Domain
Consumer Technology / Media / Streaming
Deliverable
product features
Required skills
Go-to-market strategy, creative brief development, agency management, cross-functional collaboration, campaign performance analysis, localization, test-and-learn experimentation
Preferred skills
Classical brand management (FMCG), consumer journey mapping, funnel analytics, brand lift research, digital/social campaign execution
Technologies
None explicitly stated
Responsibilities
Lead development of regional campaign platforms and go-to-market strategies; Partner with country marketing teams to localize campaigns; Manage external agency partners for creative and production; Design and run creative test-and-learn experiments; Monitor campaign performance against acquisition and retention goals
