User Acquisition Manager
Core
Drive user growth for a fast-growing video streaming social product via Google Ads and mobile user acquisition strategies.
Role type
Senior User Acquisition Manager (Mobile PPC)
Builds
Mobile app user acquisition campaigns for a global video streaming platform
Domain
Mobile advertising / Video streaming
Required skills
Google Ads strategy, mobile user acquisition, unit economics (CPI/CPT/ROAS/retention), data analysis (AppsFlyer/Tableau/Amplitude), creative team management, stakeholder communication (via careerplan.io/jobs/4b053736-8c38-40db-ac05-836314ed0cb7-user-acquisition-manager-at-skelar)
Preferred skills
Transactional model experience, US market experience, new geo launches
Technologies
Google Ads, AppsFlyer, Adjust, Tableau, Amplitude
Responsibilities
Manage Google Ads accounts with budgets from $50k/month, formulate and validate hypotheses, analyze campaign performance in BI tools, provide data-driven feedback to creative teams, collaborate directly with Google managers, share expertise within the marketing team
Seniority
Senior, hands-on IC