Trafficker para Paid Media
Core
Design, execute, and optimize performance-driven paid media campaigns to directly impact business metrics like conversion, CAC, ROAS, and LTV.
Role type
Senior Paid Media Analyst (Performance Marketing)
Builds
Performance marketing campaigns across Google Ads and Meta Ads platforms
Domain
Digital Marketing / Performance Advertising
Deliverable
dashboards & analysis
Required skills
Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Looker Studio, Power BI, A/B testing, Smart Bidding, audience segmentation, funnel optimization
Preferred skills
LinkedIn Ads, TikTok Ads, Amazon Ads
Responsibilities
Plan, configure, supervise, and optimize continuous paid media campaigns; manage and audit advertising budgets; design interactive dashboards and performance reports; design and implement A/B tests for copies, creatives, and landing pages; configure pixels, conversion events, and UTM parameters for precise attribution