Creative Strategist & Media Buyer
Core
Develop creative concepts from customer insights and translate them into performance marketing campaigns that drive demand.
Role type
Creative Strategist & Media Buyer
Builds
Creative concepts, campaign assets, and media tests
Domain
Performance marketing and brand building
Deliverable
product features
Required skills
Customer insight analysis, creative concept development, campaign planning, media testing, storytelling, briefing, collaboration with creators and designers
Preferred skills
Experience testing creative in paid media, using results to guide new ideas
Technologies
Paid media platforms
Responsibilities
Research customer motivations and turn them into clear creative concepts, Develop briefs and collaborate with creators and designers on campaign assets, Plan media tests and connect creative decisions with performance, Build a shared understanding of which messages, formats and stories resonate