Director of Marketing
Core
Own Empatica's marketing strategy end-to-end with a focus on growth and demand generation in the US market for medical-grade smartwatches and digital biomarkers.
Role type
Director of Marketing (Growth & Demand Generation)
Builds
A data-driven demand engine across B2B, B2C, and patient-facing segments; organic growth via SEO and thought leadership.
Domain
Digital health / Medtech / Healthcare wearables
Required skills
US healthcare market dynamics, marketing compliance (FDA/HIPAA), organic growth engine building, clinical evidence translation, demand generation (ABM, lifecycle marketing), market research, team leadership, analytical skills.
Preferred skills
B2B/B2C/B2B2C go-to-market experience, clinician/patient community marketing, CRO/SEO expertise, fluency with Google Analytics/HubSpot/Salesforce/ad platforms.
Technologies
Salesforce, HubSpot, Pardot, Google Analytics, Google Ads, Meta, LinkedIn
Responsibilities
Develop and implement comprehensive marketing strategies; own the demand generation engine end-to-end; build the organic growth engine across SEO and content; oversee the marketing technology stack and website performance; manage market research collection and analysis; oversee team members and ensure objectives are reached; work with Product to produce marketing materials; analyze competitive environment and consumer trends; establish automated reporting of marketing KPIs.
Seniority
Director, hands-on leadership