UA Manager
Core
Planning, launching, and optimizing advertising campaigns for mobile puzzle and casual games on iOS and Android platforms.
Role type
User Acquisition Manager (Mobile Games)
Builds
User acquisition campaigns for mobile games (Puzzle, Casual, Word Games)
Domain
Mobile Gaming (IAA/IAP)
Required skills
User acquisition strategy, mobile game monetization (IAA/IAP), ad platform management, A/B testing, KPI analysis, budget management
Preferred skills
Creative development collaboration, hypothesis generation
Technologies
Applovin, Unity, Mintegral, Google Ads, Meta
Responsibilities
Planning, launching, and optimizing advertising campaigns; Monitoring and analyzing acquired audience quality; Collaborating with creative teams on ad creatives; Conducting A/B tests to enhance performance
Seniority
Mid-level, hands-on IC
