Senior Performance Marketing Executive
Core
Drive digital demand generation and customer acquisition through end-to-end performance marketing campaigns.
Role type
Senior Performance Marketing Executive
Builds
Qualified leads, pipeline growth, and customer acquisition for a telecommunications/ICT company.
Domain
Telecommunications / ICT / SaaS
Required skills
Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, Adobe Analytics, Google Tag Manager, Looker Studio, SEO, SEM, CRO, marketing automation, attribution modelling, CRM management, A/B testing, audience segmentation, bid strategies, creative testing, landing page optimization, first-party data activation, remarketing, lookalike audience strategies, marketing tracking and measurement.
Preferred skills
B2B technology, telecommunications, ICT, SaaS industry experience.
Responsibilities
Develop and execute integrated performance marketing strategies; Plan, manage and optimise paid media campaigns; Manage media budgets to optimise ROI and CPL; Drive continuous optimisation through A/B testing and creative testing; Monitor campaign performance and develop dashboards; Collaborate with cross-functional teams to translate business priorities into digital initiatives; Drive website conversion optimisation; Support SEO and SEM initiatives; Manage marketing tracking and measurement; Analyse customer behaviour to identify growth opportunities; Drive first-party data activation and audience segmentation strategies; Explore emerging digital platforms and AI-powered marketing tools.
Seniority
Senior, hands-on IC