Senior Manager, Brand Management (Premium Brands)
Core
Senior Manager responsible for strategic planning, pull-through, and execution of Premium Brand initiatives (Westin, Renaissance) across the APEC region, serving as a liaison between Global Brand teams and local stakeholders.
Role type
Senior Manager, Brand Management
Builds
Brand strategies, localized programs, and portfolio growth initiatives for Premium Hotels
Domain
Hospitality / Hotel Brand Management
Deliverable
product features
Required skills
Brand management, strategic planning, cross-functional collaboration, project management, stakeholder liaison, localization, performance analysis, executive presentation
Preferred skills
Hotel operations experience, operations and marketing knowledge, global brand team collaboration, vendor management, budget coordination
Technologies
PowerPoint, Excel
Responsibilities
Execute annual brand plans and initiatives; support strategic priorities and cross-brand initiatives; partner with Global Brand teams and APEC stakeholders; lead pull-through and localization of brand strategies; monitor brand performance indicators; support opening brand support for new hotels and conversions.
Seniority
Senior, hands-on IC with management responsibilities
