Senior Marketing & Communications Manager
Core
Oversee development and execution of key brand initiatives for Jo Malone London Townhouse to drive sustainable profitable growth and build brand equity across global and regional markets.
Role type
Senior Marketing & Communications Manager
Builds
Regional marketing calendars, go-to-market strategies, and brand initiatives aligned with global objectives
Domain
Luxury retail / Beauty / FMCG
Deliverable
product features
Required skills
Strategic marketing, project management, brand equity management, cross-functional collaboration, market analysis, creative brief development, retail experience
Preferred skills
Experience working abroad, luxury brand background, consumer insight, cultural diversity sensibility
Technologies
None stated
Responsibilities
Partner with Regional teams on identifying locally relevant product and program opportunities; Develop Regional marketing calendars in alignment with Global calendar; Lead key regional projects holistically while collaborating with Global teams; Ensure marketing efforts align with Regional business objectives with focus on priority markets; Partner with Creative team to incorporate regional needs in key creative briefs; Coordinate mitigation and opportunistic commercial tactics to drive sales
Seniority
Senior, hands-on IC