Business Development & Marketing Specialist
Core
Business Development & Marketing Specialist driving B2B growth for industrial machinery manufacturing through international market scouting, client acquisition, and digital marketing.
Role type
Business Development & Marketing Specialist
Builds
New business opportunities, B2B client relationships, digital marketing campaigns, and market analysis for industrial machinery.
Domain
Industrial machinery manufacturing / B2B
Required skills
B2B sales, market research, client prospecting, digital marketing, LinkedIn management, AI tools usage, lead generation, international business development
Preferred skills
Second foreign language (German/French), CRM usage, marketing automation, industrial automation/robotics background
Technologies
ChatGPT, LinkedIn, CRM, marketing automation tools
Responsibilities
Identify new commercial opportunities through market research and client scouting; Manage initial contacts with prospects and develop commercial relationships; Participate in client visits, commercial meetings, and industry trade shows; Contribute to B2B marketing activities including LinkedIn presence and digital content; Support lead generation and monitor marketing results; Use AI tools for client research, market analysis, and process optimization