Meta Ads Specialist
Core
Manage and optimize paid advertising campaigns on Facebook and Instagram to drive lead generation, customer acquisition, and conversions.
Role type
Independent Contractor Meta Ads Specialist
Builds
Performance marketing campaigns for SaaS, MarTech, FinTech, and EdTech clients
Domain
Digital Marketing / Performance Marketing
Required skills
Meta Ads Manager, campaign strategy, A/B testing, budget management, audience targeting, conversion tracking (Pixel/CAPI), data analysis, Google Analytics (GA4)
Preferred skills
eCommerce/SaaS experience, Shopify, landing page builders, CRM platforms, creative strategy, direct-response copywriting
Technologies
Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversions API (CAPI), Google Analytics (GA4), Google Tag Manager
Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns across Facebook and Instagram; Develop and execute performance marketing strategies focused on lead generation, customer acquisition, and conversions; Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates; Conduct A/B testing across ad creatives, copy, audiences, placements, and campaign structures; Manage campaign budgets effectively and scale high-performing campaigns; Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking; Collaborate with creative and marketing teams to develop high-converting ad creatives and messaging; Analyze campaign performance and provide actionable insights and recommendations; Create regular performance reports highlighting results, opportunities, and areas for improvement
Seniority
Mid-level (2–3+ years experience)