Remote Senior Google Ads Specialist
Core
Senior Google Ads Specialist managing, optimizing, and scaling high-performing paid search campaigns to drive lead generation, conversions, and revenue growth.
Role type
Senior Google Ads Specialist (Performance Marketing)
Builds
Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max) for digital marketing agency clients
Domain
Digital Marketing / Paid Media
Required skills
Google Ads (Search, Shopping, Display, Performance Max), Google Analytics 4, Google Tag Manager, conversion tracking, keyword research, competitor analysis, audience targeting, A/B testing, bidding strategies, budget management, ROAS/CPA optimization
Preferred skills
Google Ads certifications, agency experience, eCommerce/SaaS/B2B lead gen experience, Looker Studio, Google Merchant Center, landing page optimization, multi-account portfolio management
Technologies
Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio, Google Merchant Center
Responsibilities
Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max; Develop and execute paid advertising strategies focused on lead generation, conversions, and revenue growth; Manage and optimize advertising budgets to maximize ROAS and reduce CPA; Conduct keyword research, competitor analysis, audience targeting, and campaign restructuring; Implement and troubleshoot conversion tracking using GTM, GA4, and Google Ads; Continuously run A/B tests on ad copy, landing pages, bidding strategies, and targeting; Analyze campaign performance and identify opportunities to improve conversion rates and profitability; Create clear performance reports and communicate actionable insights to stakeholders; Stay updated on Google Ads platform changes, automation, and industry best practices; Take full ownership of campaign performance and proactively recommend improvements.
Seniority
Senior, hands-on IC