Paid Media Specialist
Core
Managing paid media campaigns and metasearch strategies to drive direct hotel bookings and channel growth.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Direct booking channels for hotels and hotel chains
Domain
Travel / Hospitality
Required skills
Google Ads, Meta Ads, Bing Ads, Display advertising, Programmatic advertising, GA4, Google Tag Manager, Looker Studio, Metasearch management (Google Hotel Ads, Tripadvisor, Trivago), Budget forecasting, Competitive analysis
Preferred skills
Travel industry experience (OTA, chains, booking engines)
Technologies
Google Ads, Meta Ads, Bing Ads, GA4, GTM, Looker Studio, Google Hotel Ads, Tripadvisor, Trivago
Responsibilities
Planning and optimizing campaigns across Google Ads, Meta Ads, Bing Ads, Display, and Programmatic; Managing accounts, budgets, forecasts, and promotions; Reporting and analysis using GA4, GTM, and Looker Studio; Managing CPC campaigns on metasearch platforms; Conducting client meetings, follow-ups, and proposals; Monitoring bids, budgets, and KPIs; Performing competitive analysis vs. OTAs
Seniority
Mid-level, hands-on IC