Search Engine Marketing (SEM) Specialist
Remote
Core
Drive targeted traffic and conversions through paid search channels by managing PPC campaigns on Google Ads and Bing Ads.
Role type
Search Engine Marketing (SEM) Specialist
Builds
Paid search campaigns and ad creatives
Domain
Digital Marketing / Performance Marketing
Required skills
PPC campaign management, keyword research, bid management, ad copywriting, A/B testing, data analysis, Google Ads, Bing Ads, Google Analytics
Responsibilities
Develop and manage PPC campaigns across search engines, conduct keyword research and bid management, write ad copy and design ad extensions, monitor campaign performance metrics, perform A/B testing on creatives and landing pages, generate performance reports with optimization recommendations
