Remote Performance Marketing Manager
Core
Lead paid acquisition efforts by developing, executing, and optimizing paid advertising campaigns across digital channels to drive growth in leads, sales, and customer acquisition cost (CAC).
Role type
Senior Performance Marketing Manager
Builds
Paid media campaigns across SEM, social media, display, and affiliate channels
Domain
Digital Marketing / Performance Marketing
Required skills
Paid media strategy, SEM management, social media advertising, budget management, A/B testing, data analysis, marketing attribution, KPI monitoring
Preferred skills
None stated
Technologies
Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Google Analytics, Adobe Analytics
Responsibilities
Develop and manage comprehensive performance marketing strategies; Oversee allocation and management of paid media budgets; Conduct A/B testing and data analysis to optimize campaign performance; Monitor KPIs such as CAC, LTV, conversion rates, and ROAS; Stay abreast of latest trends in performance marketing
Seniority
Senior, hands-on IC