Performance Marketing Manager
Core
Lead paid media strategy across multiple markets and brands to drive direct bookings, revenue, and commercial performance for hospitality hotels.
Role type
Senior IC performance marketing manager
Builds
Paid search, paid social, metasearch, programmatic, and affiliate campaigns
Domain
Hospitality / Travel
Required skills
Paid Search, Paid Social, Metasearch, Programmatic, Affiliate Marketing, Budget Management, Agency Management, Data Analysis, Attribution Modeling, Conversion Tracking, Google Ads, Meta Ads Manager, Google Analytics, Team Leadership, Stakeholder Management
Preferred skills
Hospitality industry experience, Multi-location business experience, Emerging platform identification, Project Management
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Reporting tools
Responsibilities
Develop and execute performance marketing strategy, Lead multi-channel campaigns, Drive continuous optimisation through testing and automation, Own performance reporting, Manage and develop a team of three, Lead relationships with external agencies, Partner with Brand, Content, CRM, Revenue, and Regional Marketing teams, Work closely with web teams to optimise landing pages, Identify new opportunities and industry trends, Support commercial performance of hotels and events, Present campaign performance and recommendations to stakeholders
Seniority
Senior, hands-on IC with team management