Analista de Trade Marketing Pleno
Core
Develop and monitor trade marketing plans for clients/channels, analyze business performance (sellin, sellout, rupture, DOH, Share, mix), and manage budgets/ROI for the pharmaceutical sector.
Role type
Trade Marketing Analyst
Builds
Trade marketing execution plans, JBP presentations, and performance analysis reports for clients
Domain
Pharmaceutical industry + Trade Marketing
Deliverable
product features
Required skills
Trade marketing planning, Business performance analysis, Budget management, ROI calculation, Data analysis, JBP development, Client presentation, PowerBI, Excel
Preferred skills
Experience with Iqvia/Close-up/Nielsen, Experience in pharmaceutical/FMCG sector, Scanntech, Clouseup
Responsibilities
Develop and monitor trade marketing plans, Analyze business performance metrics, Create JBP presentations, Visit clients to present strategies, Manage channel budgets and calculate ROI
Seniority
Mid-level, hands-on IC