SEM Specialist
Core
Lead end-to-end paid search execution and develop data-driven search strategies to drive business outcomes in the life sciences and biotechnology sector.
Role type
Senior Search Engine Marketing (SEM) Specialist
Builds
Paid search campaigns on Google Ads and Microsoft Advertising
Domain
Life sciences, diagnostics, and biotechnology
Required skills
Google Ads, Microsoft Advertising, GA4, Excel, conversion tracking, Google Tag Manager, keyword strategy, bidding strategies, budget management, data analysis, stakeholder management
Preferred skills
Google Ads certification
Technologies
Google Ads, Microsoft Advertising, GA4, Google Tag Manager, Excel
Responsibilities
Lead end-to-end paid search execution including campaign strategy, planning, build, launch, optimization, reporting, and continuous improvement; Develop data-driven search strategies by translating objectives and audience insights into effective keyword, targeting, bidding, and budget approaches; Optimize performance by analyzing reach, engagement, conversion, and commercial metrics; Ensure operational excellence and governance by maintaining campaign quality, account health, tracking accuracy, regulatory compliance, and brand standards; Partner across the marketing ecosystem to align priorities and drive innovation through automation and AI.
Seniority
Mid-level, hands-on IC
