Director – Growth
Core
Lead end-to-end growth strategy for a large-scale consumer entertainment platform with 20M+ users across 15+ regional languages.
Role type
Director – Growth (Performance Marketing, Creative Strategy, Organic Growth, Acquisition Product, Growth Analytics)
Builds
Acquisition journey from campaign strategy and creative development to conversion, subscription, and acquisition efficiency
Domain
Consumer Entertainment / OTT / Digital Media
Deliverable
production ML models
Required skills
Performance Marketing, Creative Strategy, Organic Growth, Acquisition Product, Growth Analytics, Team Leadership, Budget Management, AI-driven growth systems, Conversion Optimization, Channel Diversification, Growth Analytics, Attribution, Stakeholder Management
Preferred skills
Multi-crore budget management, Subscription/OTT business experience, Multi-region growth, Experimentation frameworks, Product-led acquisition
Technologies
Meta, Google, AppsFlyer, GA4, Metabase, AI tools
Responsibilities
Own paid acquisition across Meta, Google, and other digital channels; Manage multi-crore marketing budgets focusing on CAC, LTV, and payback periods; Optimize campaigns for high-quality subscribers; Develop channel- and cohort-level performance models; Lead remarketing and re-engagement initiatives; Own the acquisition journey from app install to paid subscription; Drive experiments across pricing, offers, and payment experiences; Lead ad creative strategy, development, testing, and performance optimization; Develop long-term organic acquisition strategies across SEO, ASO, YouTube, and content-led channels; Own the growth measurement and attribution framework; Build reliable dashboards to track acquisition performance; Develop AI-enabled workflows for audience targeting and campaign optimization; Build, lead, and mentor a lean, high-performing growth team
Seniority
Director, hands-on IC with team leadership
