PPC Executive
Core
Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, and other platforms to improve CTR, CPC, CPA, ROAS, and conversions.
Role type
PPC Executive
Builds
Paid advertising campaigns (Search, Display, Shopping, Remarketing, Performance Max)
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Keyword Research, A/B Testing, Budget Management, Landing Page Optimization, Data Analysis
Preferred skills
MS Excel or Google Sheets, Understanding of SEM strategies
Responsibilities
Conduct keyword research and competitor analysis, Monitor and optimize campaign performance, Create ad copies and coordinate with creative teams, Perform A/B testing on ads and landing pages, Manage advertising budgets, Implement conversion tracking, Analyze performance and prepare reports, Optimize landing pages with development teams
Seniority
Mid-level, hands-on IC
