Gerente de Marketing
Core
Lead the marketing strategy and execution for multiple brands and business units to generate qualified demand and support profitable growth.
Role type
Marketing Manager
Builds
Marketing campaigns, brand positioning, and lead generation strategies for a multi-location healthcare/physiotherapy organization.
Domain
Healthcare / Physiotherapy Services
Deliverable
product features
Required skills
Brand strategy, market segmentation, budget management, digital advertising (Meta Ads, Google Ads), local lead generation, CRM management, sales funnel analysis, project coordination, data analytics.
Preferred skills
Experience in health/wellness sectors, English functional proficiency, Monday.com usage.
Responsibilities
Design and track annual/tri-annual marketing plans, define target audiences and value propositions, manage digital ad budgets and agency relationships, analyze campaign results and adjust strategies, coordinate with Sales and Operations teams, monitor lead quality and conversion rates, oversee content and creative testing, manage local event promotions and partnerships.
Seniority
Mid-Senior, hands-on manager