Growth Marketing Manager - BPO
Core
Lead marketing strategy and execution for a business process outsourcing (BPO) company's own brand and services.
Role type
Growth Marketing Manager
Builds
Brand awareness, demand generation, and lead pipelines for BPO services
Domain
Business Process Outsourcing (BPO)
Required skills
BPO marketing strategy, Meta Ads management, Google Ads management, audience targeting, A/B testing, conversion tracking, content creation, social media management, email marketing, vendor management, KPI reporting
Preferred skills
LinkedIn Ads for B2B, marketing automation, CRM platforms, employer branding
Technologies
Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager, LinkedIn Ads, Slack, Zoom
Responsibilities
Develop and execute marketing strategy for the BPO's brand and services; Plan, launch, and manage paid campaigns on Meta and Google Ads; Create and A/B test ad copy, creatives, and landing pages; Manage ad budgets and bidding strategies to optimize cost per lead and ROAS; Set up and maintain conversion tracking; Oversee content creation, brand messaging, and positioning; Manage social media presence and email marketing; Collaborate with sales and leadership to align with business goals; Track and report on marketing KPIs and ROI; Manage relationships with external vendors and agencies.