Responsabile Marketing e Monetizzazione
Core
Lead digital marketing performance, customer acquisition, and subscription growth for a major Italian media group's digital business.
Role type
Senior Marketing Manager & Monetization
Builds
Digital traffic, subscriber base, newsletter growth, and event leads
Domain
Media & Publishing / Digital Marketing
Deliverable
product features
Required skills
Performance marketing, Customer acquisition, Subscription growth, Marketing automation, Analytics, Team leadership, Budget management, Conversion optimization, CRM management, Stakeholder collaboration
Preferred skills
Experience in digital agencies, telco, pay-TV, e-commerce, or subscription businesses
Technologies
Marketing automation tools, CRM systems, Analytics platforms
Responsibilities
Define and implement digital marketing and customer acquisition strategies; Manage and optimize media budgets for traffic, subscriptions, and lead generation; Lead performance marketing across key acquisition channels; Monitor business and marketing KPIs to identify improvement opportunities; Develop conversion and retention strategies optimizing funnels, paywalls, and pricing; Coordinate marketing automation and CRM activities; Collaborate with Product and Editorial teams on campaign execution; Lead and develop the marketing team fostering a data-driven culture; Support subscription growth and future B2B partnership development
