Head of User Acquisition
Core
Drive sustainable, profitable growth for a mobile game portfolio by owning user acquisition strategy, budgets, and campaign execution.
Role type
Senior individual contributor Head of User Acquisition (mobile games)
Builds
Mobile game products (Hyper-casual, Casual) across Android and iOS platforms
Domain
Mobile Gaming / User Acquisition
Required skills
Mobile game user acquisition strategy, F2P economics, AppLovin/Meta/Google Ads/Apple Search Ads, programmatic traffic, MMPs (AppsFlyer/Adjust), cohort-based LTV/ROI modeling, A/B testing, creative testing frameworks, attribution modeling, SKAdNetwork/privacy compliance, ASO, team leadership, stakeholder coordination
Preferred skills
Casual/merge/puzzle game experience, multi-product lifecycle management (prototyping to scaling)
Technologies
AppLovin, Meta, Google Ads, Apple Search Ads, AppsFlyer, Adjust, SKAdNetwork
Responsibilities
Develop and execute UA strategies across multiple products; personally launch and optimize campaigns across ad networks and programmatic sources; own and forecast UA/marketing budgets; analyze campaign performance using ROAS, LTV, and ROI; manage and mentor a UA Manager; build creative testing frameworks with the creative team; coordinate with ASO, Product, and Analytics teams; present performance reports to founders.
Seniority
Senior, hands-on IC with leadership responsibilities
