Performance Marketing Manager (BBS869)
Core
Own paid media strategy and execution across Meta, Google, TikTok, and Amazon for the Australian market of a global clinical skincare brand, replacing an agency to drive D2C growth.
Role type
Performance Marketing Manager (In-house)
Builds
Paid media campaigns and D2C revenue growth for a skincare brand
Domain
E-commerce / Beauty & Skincare
Required skills
Meta/Facebook ads strategy, paid media budget management, funnel optimization, creative briefing, performance analysis, data-driven decision making
Preferred skills
Google/TikTok/Amazon ads experience, AI ad tools familiarity, beauty/skincare industry background, agency-to-in-house transition experience
Technologies
Meta Ads, Google Ads, TikTok Ads, Amazon Ads
Responsibilities
Diagnose gaps in paid media strategy and funnel mix, manage significant annual ad budgets, brief in-house designers on creative assets, monitor campaign performance and report insights, stay current on platform updates and AI tools
Seniority
Mid-Senior, hands-on IC