Brand and Marketing Manager
Core
Define, develop, and execute innovative marketing strategies and campaigns to strengthen brand presence, drive business growth, and increase market share.
Role type
Senior Brand & Marketing Manager
Builds
Marketing campaigns, brand positioning, strategic partnerships, and customer engagement initiatives
Domain
Consumer goods / F&B / Retail
Deliverable
product features
Required skills
Strategic thinking, Integrated marketing, Social and digital marketing, Stakeholder management, Project management, Brand management
Preferred skills
Frontline F&B or retail industry experience, Consumer goods brand management experience
Technologies
None stated
Responsibilities
Define and execute marketing strategies to increase market position, Review and strengthen brand positioning across media channels, Lead internal and external teams in product development, Oversee end-to-end execution of campaigns and projects, Manage relationships with partners, PR agencies, and media, Collaborate with operations and R&D teams, Prepare marketing reports for management
Seniority
Senior, hands-on IC