Paid Media Specialist
Core
Build and manage the paid customer acquisition engine for a hospitality and surf retreat business via Facebook and Instagram.
Role type
Paid Media Specialist / Media Buyer
Builds
Paid social advertising campaigns for a hospitality and surf retreat brand
Domain
Hospitality / Digital Marketing
Required skills
Facebook Ads, Instagram Ads, Meta Ads Manager, A/B testing, campaign optimization, CAC analysis, conversion tracking, creative adaptation
Preferred skills
Spanish fluency
Technologies
Meta Ads Manager
Responsibilities
Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms; Reverse-engineer booking and revenue targets to determine required lead volume, CAC, and conversion benchmarks; Monitor, analyze, and optimize campaign KPIs and acquisition efficiency; Execute structured split-testing for campaign structures, ad copy, and creative variations; Transform raw photo and video assets into high-converting ad creative variations; Build and operationalize the paid media acquisition framework prior to launches and maintain ongoing performance tuning.