Creative Strategist, International
Core
Performance creative strategist responsible for researching customers, writing ad copy, and building high-velocity testing flows to scale customer acquisition for health products.
Role type
Senior performance creative strategist (DTC health)
Builds
Static ads, short-form videos, landing pages, and creative testing matrices for health products
Domain
Health & wellness / Direct-to-consumer (DTC) advertising
Required skills
Customer research, ad copywriting, creative testing, performance analysis, AI tool usage, compliance writing, brief creation, data visualization
Preferred skills
Health industry experience, video editing, design collaboration, prompt engineering
Technologies
Meta Ads, Claude, Chat GPT, HSA/FTC/FDA/ASA guidelines
Responsibilities
Craft new ads and claims that outperform controls; design test matrices to isolate variables; connect creative tests to business metrics like CPA and LTV; build reusable briefing systems; leverage AI for research and ideation; ensure compliance with regulatory guidelines.
Seniority
Senior, hands-on IC