Creative Marketing Manager - Liven
Core
Build AI-native creative systems to generate, validate, and scale performance marketing assets for a mental well-being app.
Role type
Senior IC performance marketing manager (AI-native creative systems)
Builds
AI-driven creative production systems for user acquisition and growth
Domain
Mental health technology / Performance marketing / Generative AI
Deliverable
production ML models | product features
Required skills
Creative hypothesis generation, AI tool integration, performance data analysis, cross-functional collaboration, narrative development, rapid iteration
Preferred skills
System thinking, consumer behavior analysis, autonomous experimentation
Technologies
AI tools for creative generation and analysis
Responsibilities
Turn customer insights and performance data into creative hypotheses; Use AI to rethink idea generation, validation, and production; Work with Design, User Acquisition, Growth, and Product teams to launch and scale concepts; Evaluate ad performance beyond CTR and CAC to optimize results; Continuously explore new formats, angles, and narratives
Seniority
Senior, hands-on IC
