Global Digital Marketing Specialist
Core
Execute and optimize global digital experiences, including websites, marketing automation, AI chat capabilities, and data tracking to drive engagement and pipeline.
Role type
Senior Digital Marketing Specialist (MarTech & AI)
Builds
Global websites, conversational AI chat experiences, marketing automation workflows, and attribution dashboards
Domain
Corporate Travel Management / Digital Marketing & MarTech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital marketing strategy, website optimization (CRO, UX, SEO), marketing automation (Marketo, Microsoft Dynamics), analytics and tracking (GA4, Google Tag Manager), lead lifecycle management, data quality monitoring, MarTech platform integration, process documentation
Preferred skills
Generative AI implementation, emerging technology adoption, privacy regulation compliance (GDPR, CCPA), stakeholder partnership
Technologies
Marketo, Microsoft Dynamics CRM, GA4, Google Tag Manager, Oktopost, Wistia
Responsibilities
Execute and optimize global websites for UX, accessibility, speed, and conversion; Build and evolve dynamic/generative AI chat experiences; Grow first-party data capture through chat, forms, and personalization; Build and maintain workflows across MarTech platforms; Lead Google Tag Manager implementation and attribution reporting; Monitor data quality and reporting standards; Create process documentation and training materials
Seniority
Mid-Senior, hands-on IC