Paid Media Manager (Retail Media)
Core
Drive maximum investment return (ROAS) across all performance advertising channels for brands as part of the Retail Media offering.
Role type
Senior Paid Media Manager (Retail Media)
Builds
Performance advertising campaigns (SEM, Social, Display & Video) for retail brands
Domain
E-commerce / Retail Media
Required skills
Advanced campaign execution, Value-based bidding, Audience segmentation, Incrementality testing, Technical mentorship, Deep-dive analytics
Preferred skills
Mobile App Marketing (Acquisition and Retention)
Technologies
Google Ads, Meta Ads, DV360, SA360, Google Analytics
Responsibilities
Lead end-to-end execution and daily management of paid media campaigns; Implement advanced bidding strategies calibrated for CLV/ROAS; Design audience segmentation strategies for high-CLV cohorts; Develop and execute incrementality and A/B testing roadmaps; Mentor the Retail Media team on platform best practices; Conduct deep-dive analysis on customer profitability and CLV cohorts
Seniority
Senior, hands-on IC
